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Robin Rizzini on why less is more in design

Robin Rizzini on why less is more in design

Robin Rizzini, the Creative Director of the studio behind the design of SP01, explains why less can be more.

Robin Rizzini is a strong advocate of a pared back and honest approach to design. “I always try to apply the 'as little design as possible' rule by Dieter Rams. Take away, rather than add,” he recently told writer Heidi Dokulil at more space.

The interview with Rizzini on  more space provides insight into the creation of the SP01 collection, the ideas that have shaped the new brand and the studio behind the collection,  Metrica (formerly known as Fattorini+Rizzini+Partners).

I always try to apply the ‘as little design as possible’ rule by Dieter Rams. Take away, rather than add.
— Robin Rizzini

Rizzini and his studio have an impressive CV. The designer learned from the best, beginning his career at Citterio and Partners, the celebrated design firm of Antonio Citterio. In 2009, he co-founded the firm Rizzini+Fattorini+Partners.

The studio has since worked with some of the biggest brands in the design industry: MDF, Poliform, Zanotta, and Busnelli, among others and in 2014 reached great heights when their table 25 for Desalto was awarded the Compasso d’Oro prize in 2014.

You can read the full interview on the More Space website.

SP01 In The Press

SP01 In The Press

Australian Financial Review profiles SP01

Australian Financial Review profiles SP01