Fattorini+Rizzini+Partners becomes Metrica
Fattorini+Rizzini+Partners, the design studio behind the inaugural SP01 Design collection, has rebranded to become Metrica.
The objective of the rebrand was to find a name that accurately expresses the studio’s client services, a combination of design, product development and management of business strategy.
Under the leadership of Lucio Quinzio Leonelli and Robin Rizzini, Metrica designs furniture and interior systems for clients in Europe, North America, Middle East and the Asia Pacifc.
Metrica draws on the industrial and artisan excellence of European manufacturers and makers while maintaining a strong emphasis on industrial innovation and meticulous attention to engineering.
The Italian word ‘metrica’ translates to ‘metrics’ in English. Lucio Quinzio Leonelli, President and Managing Partner at Metrica, says the name was chosen as it evokes the values important to the studio, “a global mind-set, local codes, industrial vision and handcrafted design.”
Chief Designer and Partner at Metrica, Robin Rizzini says the new name “communicates the tension between creative process and discipline, management and humanism.”
Fattorini+Rizzini+Partners was founded in 2009 and has won numerous awards including the XXIII Premio Compasso d'Oro 2014.
SP01 expects great things from Metrica.